‘Superbrides’: Wedding Consumer Culture and the Construction of Bridal Identity:

作者: Sharon Boden

DOI: 10.5153/SRO.570

关键词:

摘要: This paper examines the role of media in articulating and sustaining the tension between romance, fantasy reason as key dimensions wedding consumption. Two types are analysed evidence development a popular wedding consumer culture Britain. First, I cite examples coverage celebrity unconventional weddings popular presses to highlight current emphasis upon spectacular, within-reach fantasy. then provide more sustained analysis six British bridal magazines, part ideological output contemporary industry, which do not exist vacuum from those other sites transmitting imagery. In doing so, deconstruct recently formed consumer identity 'superbride' reveal two underpinning aspects her personality: rational 'project manager' existing alongside emotional 'childish fantasiser'. leads me later this into general discussion about roles emotion, rationality romance

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