Analysis Of Media Campaign Promoting Smoking Cessation Suggests It Was Cost-Effective In Prompting Quit Attempts
作者： Andrea C. Villanti , Laurel E. Curry , Amanda Richardson , Donna M. Vallone , David R. Holtgrave
DOI: 10.1377/HLTHAFF.2012.0277
关键词:
摘要: The American Legacy Foundation’s national EX® campaign, which ran on radio and television in 2008, was designed to promote smoking cessation among adult smokers. incremental societal cost of EX...
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