Sports business and multisided markets: towards a new analytical framework?

摘要: Purpose – Despite still being younger than a decade, the theory of multisided markets has offered numerous valuable insights for analysis industries in which supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment systems, matching agencies, commercial media, and software platforms. However, professional sports have largely been neglected so far this kind research although they possess characteristics markets. The purpose paper is to contribute filling gap describing platform elements suppliers events conceptually outlining issues where an application theoretical framework likely provide add existing knowledge. Among these problems integrative pricing strategies clubs towards such different as attendees, broadcasters, sponsors, etc., including their welfare antitrust ...