作者: Neil Webber , Michael K. Makuch
DOI:
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摘要: Visitor interests can be tracked by including “keyword directives” in content contained within the web site. These keyword directives specify a indicating type of category information represented content. As is delivered to visitor form page, number attached accumulated into specified profile. Over time, this profile represent types has viewed and serve as an indicator his or her preferences. In way, invention accumulate unobtrusively, without requiring visitors fill out survey questionnaire. The may also augmented with explicit provides over such name address provided when ordering product from then delivers personalized pages examining visitor's