Consumer decision‐making styles: a multi‐country investigation

摘要: Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and affairs specialists, but developing an approach quantify such profiles been problematic. Reports the application of instrument known as style inventory (CSI) measure these for samples consumers from Greece, India, New Zealand USA. Indicates, results, seems more applicable higher income countries than ones. Discusses implications regarding use cross‐cultural issues.