Providing relevant advertisements or other content based on a communications identifier

摘要: Described is a technology by which communications identifier such as telephone number used in selecting relevant content (e.g., an advertisement) for outputting audible and/or visible information to destination device. The like search term / keyword determine that identifier. A may be the identifier, selected based on partially-dialed or actually dialed number, user's current scrolling position among listed numbers. of incoming call Profile data state content. Some profile mined previous user activities. In one example, provided via remote source content, and immediately cached later use output).