Social Media WOM: Definition, Consequences and Inter-relationships:

作者: Angshuman Ghosh , Sanjeev Varshney , Pingali Venugopal

DOI: 10.1177/0258042X15577899

关键词:

摘要: Social media is the latest buzzword in world of marketing and communication. Billions people are using different social sites on a daily basis. A significant proportion consumers re...

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