YouTube: Online Video and Participatory Culture

摘要: YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation conflict among media industries, creators audiences. First published in 2009, this was first book take seriously cultural phenomenon. This revised updated second edition explains how being used, changing, why matters. The new reflects YouTube's maturity includes more detailed coverage its institutional economic contexts, while retaining discussions s relation wider transformations culture, society economy that made so valuable. critically examines public debates surrounding site, demonstrating central struggles authority control environment. Drawing on range theoretical sources empirical research, authors discuss used by audiences amateur producers, particular communities interest, ways which these uses challenge existing ideas about production consumption . Rich with concrete examples, will continue essential reading anyone interested contemporary future implications media.