Social Surveys and the Use of the Mass Media: The Case of the Aged

摘要: On the occasion of twentieth-anniversary issue Public Opinion Quarterly in 1957, an devoted to twenty years public opinion research, Herbert Hyman reflected on existing state theory about (Hyman, 1957; pp. 54-60). The was bleak, he commented, if one looked for a grand that integrated vast empirical findings past and contemporary studies opinion. Things brighter, however, theoretical orientations more modest scope, example, theories middle range, phrase suggested by Robert K. Merton (Merton 1949; 4-5). This book chapter is available at ScholarlyCommons: http://repository.upenn.edu/asc_papers/90