The Role of Persuasive Communication as a Mechanism for Behavioural Influence in Tourism and Other Settings

作者: Betty Weiler , Michael Hughes , Jim Curtis

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摘要: The effectiveness of persuasive communication as a mechanism for behavioural influence in tourism and other settings is demonstrated. At Cradle Mountain, park authorities used so that tourists voluntarily the shuttle bus service to reduce number vehicles. In Western Australia people were influenced into buying more environmentally sensitive fertilizers their home gardens level nutrients entering Swan-Canning river system from domestic gardens.

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