Building customer-based brand equity : a blueprint for creating strong brands

作者: Kevin Lane Keller

DOI:

关键词:

摘要:

参考文章(2)
Lynn R Kahle, Basil Poulos, Ajay Sukhdial, CHANGES IN SOCIAL VALUES IN THE UNITED STATES DURING THE PAST DECADE ,(1988)
Jennifer L. Aaker, Dimensions of Brand Personality Journal of Marketing Research. ,vol. 34, pp. 347- 356 ,(1997) , 10.2307/3151897