Platform for mobile advertising and persistent microtargeting of promotions

摘要: An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable devices accordance negotiated tags desired audience (reach), number of presentations (frequency) and an effective duration (time) within particular scheduled window. Effectiveness is gauged even instance impression by monitoring location and/or device see change whether goes competitor or advertiser, calls clips advertisement, etc.). This effectiveness further tracked across applications platforms capture reach, frequency, campaign user. The secures identification privacy reasons from entities that provide