Challenges of Location-Based Services Market Analysis: Current Market Description

摘要: Location-Based Services (LBS) have a huge and rapidly growing market, however LBS market reports do not fully agree about the current size, exact number of users, growth rate, etc. Different study describe subscribers frequent revenues costs most appreciated application types with different sometimes extremely contrasting numbers figures this becomes more problematic when it comes to forecasting future LBS. One very first steps in any analysis is defining business contribution area, which decides what should be included or excluded from analysis. Location based services has got large market; therefore an easy task identify market’s boundaries analyse inside box as applications exclude rest. This paper explains impact such vague on size estimation.