Reducing Communication Apprehension for New Patients Through Information Found Within Physicians’ Biographies

摘要: This study investigated whether state communication apprehension (CA) with physicians, for high CA patients, can be reduced before consultations by manipulating information found within physicians’ online biographies. Participants were presented three experimentally manipulated physician biographies and asked to choose which they would want visit get a hypothetical ailment checked out. Guided uncertainty reduction theory, results support path model where increases in perceived similarities between patient doctor led greater reduction, liking, subsequent reductions the participants. In addition, majority of participants decided whom greatest similarity. The importance reducing medical context is discussed, as well theoretical implications researchers. also provide practical guidance health care systems help improv...