The prospective impact of a multi‐period pricing strategy on consumer perceptions for perishable foods

摘要: Purpose – The purpose of this study is to compare the impact multi‐period pricing, as an example more dynamic pricing and discounting strategy with that a present less alternative on customer satisfaction consumers' willingness make trade‐offs between price remaining shelf‐life.Design/methodology/approach authors conducted interviews three food retail managers in South Korea gather practical information about management perishable foods, which informed design survey consumers were questioned their perceptions two strategies, respect nine products categories. data collected analysed by one‐way ANOVA t‐test.Findings findings research improved understanding consumer behaviour for foods. conclusions have potential significantly assist reta...