The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior:
作者： John A. McCarty , L.J. Shrum
DOI: 10.1509/JPPM.20.1.93.17291
关键词:
摘要: Abstract This study investigates the influence of value orientations measured at individual level (individualism, collectivism, and locus control) economic status on environmental beliefs behavior. Structural equation modeling reveals that preferred model is one in which about recycling, turn recycling behavior, but differs as a function type belief. Individualism are related to inconvenience recycling; collectivism control importance recycling. Moreover, specific have both direct behavior an effect mediated by The authors present implications for public policy marketing communication efforts.
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