Appropriating the value from innovation: inimitability and the effectiveness of isolating mechanisms

摘要: Preventing the imitation of products and their underlying characteristics is a key source competitive advantage. Isolating mechanisms, such as patents, brand name speed to market, render an organisation's inventions imperfectly imitable by competitors, helping sustain above-normal returns achieved from new product innovation. A theoretical framework developed whereby isolating namely causal ambiguity, asset stock effects enforceability property rights, are shown be important determinants appropriation effectiveness. multiple method research design, consisting survey 238 large Australian organisations, further six case study adopted. The results indicate that mechanisms in form technological capabilities, market-based assets knowledge protection positively moderate innovation activities, while being first-to-market found negatively business achieved. Implications for managers increasing effectiveness regime, future directions proposed.