Operation Mechanism of Certification Market Based on the Theory of Two Sided Markets: Take ISO9000 Certification Market as an Example

作者: ZhaoYing Zuo , DeShan Tang , Shangrui Wu , Jian Sun , Yixian Wang

DOI: 10.2991/ISSS-16.2016.53

关键词:

摘要: The framework of traditional certification market is based on the theory one sided markets and ignored two feature market. paper takes ISO9000 as an example to illustrate characteristics through four aspects: demand complementarities, users heterogeneous, crossover network externalities tilting pricing .Also studies key problems development

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