A combined-method study of small business internet commerce

摘要: Small business Internet use has gained much popularity among researchers in information systems and entrepreneurship over recent years-with many undertaking surveys of small commerce. The newness dynamic nature this area, however, means that multiple research methods are needed to obtain an all-around understanding the key issues. In paper, we demonstrate that, by combining survey techniques with case study research, can combine quantitative qualitative data for a better Such multidimensional is necessary as foundation ongoing longitudinal studies hypotheses generation.