Online persuasion as psychological transition, and the multifaced agents of persuasion: a personal construct theory perspective

摘要: Extant literature has largely backgrounded the psychological processes of those being persuaded in online persuasion situations. If we do not examine these processes, may be able to fully understand or measure impact persuasive artefacts outside their observable outcomes. In response this issue, paper conceptualizes process as a state transition with respect individual (cf. Kelly 1955; Stojnov 2003). We by drawing on work George and personal construct theory, illustrate how theory useful better understanding both its Finally, discuss is further challenged multitude ways which digital artefact can materialize.