From panic to revenge: Compensatory buying behaviors during the pandemic.

摘要: 922 International Journal of Social Psychiatry 68 (4) freedom impedes buying, which drives the consumers to recover from this deprivation by purchasing hedonic products. Besides working as a compensatory perform, revenge buying appears as a therapeutic consumption, a way for consumers to improve their mood and well-being through the purchase of self-treating (Atalay & Meloy, 2011). After disruptive events that awaken negative feelings, people tend to have excessive buying behaviors accompanied by an uncontrollable and …