Learning with the market: Facilitating market innovation
作者： Kaj Storbacka , Suvi Nenonen
DOI: 10.1016/J.INDMARMAN.2014.10.009
关键词:
摘要: … the market innovation process by merging literatures on higher-level learning and market … into the market innovation process. In delineating the phases of and activities that occur during …
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impgroup.org 参考文章(116)
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