Notice of Retraction A study on the factors influencing intention to repurchase online education service: Using social capital and service quality

摘要: Since online education service emerged at the end of 1990s, it has been expected to reduce cost traditional and finally could replace some parts offline markets. Unlike initial expectation, however, market is not growing up fast. In order for providers maintain increase number users, which factors make users repurchase should be examined. this study, social capital quality are selected as antecedents learning motivation, chosen examine its impact on intention purchase. Regression result shows that motivation positively affected by Structural Social tangibility. On other hand, structural capital, relational tangibility, positive influences repurchasing intentions. Various implications based research findings presented.