A Communication-Based Marketing Model for Managing Relationships:
作者： Tom Duncan , Sandra E. Moriarty
DOI: 10.1177/002224299806200201
关键词:
摘要: The authors propose a communication-based model of relationship marketing and discuss how communication (rather than persuasion) is the foundation “new” customer-focused efforts. T...
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sci-hub.se 参考文章(49)
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