Inferences of Competence from Faces Predict Election Outcomes
作者： Alexander Todorov , Anesu N Mandisodza , Amir Goren , Crystal C Hall
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摘要: We show that inferences of competence based solely on facial appearance predicted the outcomes U.S. congressional elections better than chance (e.g., 68.8% Senate races in 2004) and also were linearly related to margin victory. These specific occurred within a 1-second exposure faces candidates. The findings suggest rapid, unreflective trait can contribute voting choices, which are widely assumed be primarily rational deliberative considerations.
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