Consequences of perceived risk: Demand for mitigation

摘要: This paper reports an investigation of demand for risk reduction, or intolerance. It has often been assumed that level is a good, almost self-evident, predictor reduction. However, few previous studies have addressed the issue explicitly. Two empirical are reported here. The first concerned with mixture trivial, everyday risks and potentially fatal kind usually investigated in perception work. was found some trivial were rated to be just as high higher than risks, e.g. catching cold compared getting AIDS. perceived related mostly probability harm injury but reduction expected severity 'consequences', should occur. In study home insurance customers, these findings replicated. concluded driven by consequences, not harm,...