System and method for managing advertising intelligence and customer relations management data

摘要: Provided are systems and methods for managing an entity's social graph including integration between advertising network management, customer relationship management (CRM), media management. The system can include a engagement engine analyzing data from both CRM monitoring systems. be configured to segment the received discover insights into describing contacts. Insights developed advertising, data, third party then used optimize strategies. In some examples, connections strategies employed strengthen ties existing customers, identify valuable recapture lost customers by delivering offers and/or opportunities customers.