Retail Marketing Management

摘要: About the contributors Preface 1. An Introduction to retailing as an activity 2. introduction retail marketing 3. Consumer behaviour and operations 4. The management of service quality in 5. mix product 6. Merchandise Management 7. Retail pricing 8. promotion 9. logistics distribution 10. Methods approaches planning 11. location strategies decisions 12. a brand 13. applications It 14. Consumerism ethics 15. International 16. future