Strategic Entrepreneurship : evidence from small family farms

摘要: Entrepreneurship is popularly considered to be an opportunistic and risky approach profitably exploit change in dynamic business environments. However, this may a bias characterisation of the phenomena. In UK for instance, small family-farm businesses typically exhibit aversion opportunities other pursue non-pecuniary goals like inter-generational transfer family farms (Barnes et al. 2016). A similar exhibited by major stakeholders sector because its importance rural economies (ScotGov 2015). Consequently, risk-taking spontaneous opportunism are not typical characteristics environment. Nevertheless, entrepreneurship was forecasted most important aspect farming (Phelan & Sharpley 2012). Ironically, physiocrats, Cantillon, were instrumental developing discourse. Cantillon organisations factors production; facilitated entrepreneur. Schumpeter (1934) advanced view but emphasised firms existing resources; while Casson (1982) simply concludes that will significantly constrained lack these resources. These views emphasise another entrepreneurship, i.e. resources enable it. Whereas it’s popular focuses on environments accelerates This paper argues firm can strategically developed create multiple markets. strategic approach, no means novel idea (Van Rensburg 2013), bears particular relevance since 1) their requires preservation 2) high regulations, put place minimize change, favours long term (strategic) entrepreneurship. relative newness dearth empirical research has allowed image risky-opportunism, environments, dominate response, adopts three resource-based perspectives examine engaged entrepreneurial activities. We identify employed produce agricultural products The attributes analysed determine those with potentials results broadens discourse accommodate atypical sector; simultaneously providing evidence establish as viable option businesses.