Influence of entry modes on communication strategies of international new ventures in foreign markets: a preliminary study

摘要: International new ventures (INVs) – those that from the inception seek to use their resources and sell output in international markets have been subject of much research for more than a decade. However, on INVs has so far ignored importance communication strategies directed toward foreign stakeholders during internationalisation these young firms. In addition, may utilise different at times progressively complex entry modes into (for example, exporting, licensing, direct investment). An important concern is then necessity develop implement appropriate towards as firm evolves terms its activities. This study examines when pursuing modes. A communications model used propositions are explored based interviews with 22 executives high-tech companies. Insights mana...