Environmental Scanning, Anticipatory Information and Associated Problems: Insight from Kuwait

作者: Kamel Rouibah

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摘要: This article investigates the strategic behaviors of Kuwaiti executives from 86 companies with regard to environmental scanning characteristics in form eight hypotheses. The main results show that have trouble dealing and weak signal suggested by Ansoff (1975). Results also suggest must recognize role information begin actively manage plan its collection as a corporate resource. It is computer-based system for would probably be primarily oriented educating training purposes.

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