Local Action Groups as a New Marketing Entity in Local Governments : a Case Study from the Lubelskie Province

摘要: This paper defines the scope and tools used within framework of a marketing function, particularly including communications by Local Action Groups (LAGs). The aim research was to determine significance LAGs in creation territorial product range Public Relation (PR) applications communication municipalities. achieved means literature review, desk analysis documents those that directly regulate functioning all 22 from Lubelskie Province during 2014 2020 period. According results, activities constitute combination activity with respect development PR, related creation/development tourism products their promotion. is synergistic reinforcement conducted individual local governments area shaping image. are an entity actively participating PR. They also enhance catalogue PR administration rural