Interactivity and electronic communication: an experimental study of mediated feedback

作者: Gary M. Olson , Matthew J. Bietz

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摘要: Interpersonal critical feedback is a particularly important form of organizational communication. With the rise distributed work practices, virtual teams, and other non-collocated forms work, must increasingly be communicated through electronic means. Electronic communication media can reduce distort contextual information, affect interpretation social cues, shape relationships among communicators. This dissertation develops theory interactivity presents two experimental studies designed to understand how environment affects delivery feedback. In both experiments participant received about document (s)he had written. The was delivered in one four mediated conditions. In conditions, provider recipient used same medium, either videoconferencing or instant messaging. conditions mixed-media environments which sent messages while replied using first experiment examined affected critic recipient, with subjects roles. second focused only on recipient's reaction criticism, so that uniform all participants by confederate. The results these suggest delivery, interpretation, use are environment. When instead messaging, recipients found it less negative, formed better impressions critic, believed more. Recipients were more likely incorporate critic's suggestions into their when sending videoconferencing, able reply videoconferencing. There some evidence men women react differently process. provide limited support for electronically developed here.

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