A Strategic Approach to Managing Buyer‐Seller Relationships
作者： Robert E. Krapfel , Deborah Salmond , Robert Spekman
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摘要: Business marketers need strategic frameworks to assess the value of a portfolio buyer‐seller relationships and decide how they should be managed. By drawing on insights from political economy, resource dependence, relational contracting transaction cost perspectives, previous work portfolios trading is extended updated avenues for future research are suggested.
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