An extension of multinomial choice model for customer purchase behavior analysis
作者： Parinaz Norouzi , Sasan H. Alizadeh
DOI: 10.1109/RIOS.2016.7529491
关键词:
摘要: … with Gamma-Gamma model for customer segmentation purpose and reference [9] is a powerful model to predict customer lifetime value (CL V) by combination of HMM and Pareto/NBD …
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