Dealing with Product Similarity in Conjoint Simulations

摘要: One of the reasons conjoint analysis has been so popular as a management decision tool availability choice simulator. These simulators often arrive in form software or spreadsheet program accompanying output study. enable managers to perform ‘what if’ questions about their market—estimating market shares under various assumptions competition and own offerings. As examples, can predict share new offering; they estimate direct cross elasticity price changes within market, logical guide strategic simulations that anticipate short- long-term competitive responses (Green Krieger 1988).