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作者: Michael D. Pratt , Frederick E. Balderston , James M. Carman , Francesco M. Nicosia
DOI: 10.2307/1058309
关键词:
摘要:
Journal of Finance,1985, 引用: 146
Journal of Historical Research in Marketing,2011, 引用: 5
Journal of Macromarketing,1983, 引用: 62
International Journal of Pharmaceutical and Healthcare Marketing,2007, 引用: 3
Journal of Historical Research in Marketing,2014, 引用: 0
Journal of Macromarketing,1982, 引用: 9