Effective communication of information about chemical hazards

摘要: Given that the best available means have been used to assess risks arising from a chemical process or product, it is crucial aspect of management inform employees and public. This task communicating may fall industry, government, regulating authority, professional association an environmental protection group. It requires some understanding public's perceptions involved ethical duty try modify attitudes judged be either over-anxious complacent. There as yet no structured knowledge on communication about hazards such. Also, circumstances vary enormously. Hence, this paper deploys general analytic framework constructed within social psychology reviews extensive experimental research (and field studies) with aim providing guidance. considers basic modelling attitude change induced by printed verbal communications. The variables influencing effectiveness communications are divided into: source (e.g. his/her credibility, power attractiveness); message emotional versus logical; one-sided both-sided arguments); modality media effects spoken written; mass media; campaigns).