Soap, Sex, and Cigarettes: A Cultural History of American Advertising

摘要: PART ONE: HISTORICAL OVERVIEW. 1. 1492-1880: The Beginnings. TWO: EARLY AMERICAN ADVERTISING. 2. 1880-1900: Selling the Goods. 3. 1900-World War I: Rise of a Consumer Economy. THREE: MODERN 4. 1920-1929: Roaring Twenties. 5. 1930-1945: Depression and World II. 6. 1945-1960: Postwar Boom. FOUR: CONTEMPORARY 7. 1960-1975: Creative Revolution. 8. 1975-1990: From Positioning to Image Building. 9. 1990s Beyond: Media