Greening the Design Brief
作者： Kristel Dewulf , Renee Wever , Han Brezet
DOI: 10.1007/978-94-007-3010-6_87
关键词:
摘要: Front End Innovation is a hot research topic, but there still little done in its relationship to design for sustainability. This paper explores the challenges of integrating environmental sustainability this early stages an innovation process and brief. The study based on content analysis 35 briefs from Belgian SMEs multinationals, focus group with representatives 14 companies. assumes limited uptake briefs. Furthermore, it argues that use certain strategies, such as front-loading, pushing upstream briefing opportunity identification front end, could help greening
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