Media Between Power and Empowerment: Can We Resolve This Dilemma?

摘要: This article analyzes how media have been conceptualized sometimes in accordance with notions of power and other times those empowerment. It is time to overcome this inconsistency explanations the media–users relationship look at a more innovative way. After brief introduction which I present issues regarding between power/empowerment related research questions, next section take stock debate historically developed social sciences on notion power, one most important sociological concepts. In subsequent analyze recent empowerment, used explain presumed role shifting toward users beneficial ways. The final discussion demonstrates classics can help us reconceptualize empowerment reasonable way that accommodates both same theoretical framework.