The Middlemost Choice on Attitude Items Ambivalence, Neutrality, or Uncertainty?

摘要: If respondents to a Thurstone-type attitude scale can make middlemost response, in addition agreement or disagreement, what concept underlies such responses when they are made? Ambivalence, neutrality, and uncertainty three processes that determine choice of the response. Definitions reflecting one these an innocuous control definition were presented subjects as appropriate for response on each two scales. The definitions differentially affected use On scale, ambivalence yielded greatest differed from definition, which least use.