Perwujudan Brand Image dalam Penataan Interior Rotelli Shoes di Galaxy Mall

摘要: Nowadays the economic developmentis increasing in Surabaya. This has a positive impact on retail companies In order to remain competitive shop among many other stores, they need unique interior design, comfortable and functional that can attract customers shop. An attractive design alone is not enough, however an canreflect image strategies. Rotelli one of famous shoesbrand from Italy vision be trendsetter field women's fashion shoes Indonesia. study aims determine whether reflects their brand image, which elegant, exclusive concept describe application through color materials used. The final result priorities design’s strong image. applicated arrangement supportive shopping activities, colors reflect Rotelli.