A Cross-National Investigation of the Relationship Between the Price and Quality of Consumer Products:

作者: David J Faulds , Orlen Grunewald , Denise Johnson

DOI: 10.1300/J042V08N01_02

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摘要: This paper investigates the price-quality relationship for consumer electronics, housewares, major appliances, and photography equipment in Australia, Canada, New Zealand, United Kingdom, States. A very large range correlation coefficients at product-line level was found; however, mean value of over entire product sample ranged between 0.18 0.35. The results are similar to reported studies conducted during past four decades lack a strong products appears be an international phenomenon.

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