ANTECEDENTS OF NEW PRODUCT SUCCESS

摘要: Success of new products is vital for increasing customers’ choice as well their standards living. It important the sustainability and growth firms. New serve to launch company into markets or technologies add better need satisfaction benefit delivery consumers. The success only 60% 70% in most types products. There an urgent save Billions money lost every year due product failure, prevent distress trauma caused executives concerned, companies brands. Therefore, drivers be investigated examined so that they can adopted employed by developing launching products, ensured. This study identifies variables affect also extent which each these influences success. compares responses managers consumers two companies, one with those other. 24 are classified characteristics, firm strategy process characteristics market characteristics. Census surveys sample numbering 124 case Aachi Masala Pvt Ltd 135 Titan Jewellery were means data collection. A qualified respondent first should have bought Ghee, Atta Gulab Jamun successful selected examination.