Evolution of Global Product Development Strategy: A Case of “Asia Car”

摘要: The purpose of this paper is to explore dynamic aspects strategy formation in global product development. By describing and analyzing design organizational choices some Japanese automakers for products targeting the Southeast Asian markets, particularly Indonesia, we aim better understand how international manufacturing firms try balance goals that often contradict: adapt their activities local requirements, enjoy scale or scope economies through standardized operations resources. We pay special attentions nature a firm’s capability-building learning, which its strategies, capabilities, environments co-evolve over time.