作者: Alan J. Dubinsky , Steven J. Skinner , Ron Hampton
DOI: 10.1177/009207038601400304
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摘要: Retail salespeople play an important role in a retailer’s marketing mix, yet little empirical research has examined how retail managers might assist sales personnel the performance of their jobs. This paper reports results study that explored causal model supervisor “leadership behavior” and seven job-related outcomes salespeople. Implications for retailers researchers are provided.