Recognition and Liking of Tobacco and Alcohol Advertisements Among Adolescents: Relationships with Susceptibility to Substance Use

摘要: Abstract Background . Exposure to tobacco and alcohol advertising has been associated with adolescent substance use. However, it is not clear whether favorable reactions are an antecedent or a consequence of This study investigated relationships between adolescents′ levels susceptibility use their recognition liking advertising. Method Eighth-grade students viewed pictures advertisements brand names identifying information obscured, attempted identify the name type product being advertised, rated advertisements. Subjects were divided into three status groups: nonsusceptible nonusers (have never used do intend so), susceptible but have made firm commitment experiment in future), users tried substance). Results Susceptible liked at level that was significantly greater than nonsmokers comparable users. Liking generally increased status. Conclusions These results suggest ostensibly targeted adult smokers may effect recruiting new smokers.