Optimizing the Value Chain

作者: Jeremy F. Shapiro , Vijay M. Singhal , Stephen N. Wagner

DOI: 10.1287/INTE.23.2.102

关键词:

摘要: The current emphasis on optimizing the value chain, or integrated planning, advocated by business strategists and logistics practitioners indicates that time is ripe for large increases in number scope of mathematical programming applications. Recent breakthroughs information technology make it possible to develop advanced decision support systems based models planning operate desk-top computers. We developed an DSS operating a personal computer was used evaluate strategic production distribution questions consumer products company.

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