Confused by too many choices? Choice overload in tourism

作者: Jeong-Yeol Park , SooCheong (Shawn) Jang

DOI: 10.1016/J.TOURMAN.2012.05.004

关键词:

摘要: … choice overload concept too many choices can sometimes cause contradictory results, such as consumers making ‘no choice… to identify whether the choice overload phenomenon exists …

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